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Video Marketing ROI in 2026: 83% of Marketers Say It Lifted Sales
Wyzowl's 2026 video marketing survey is out, and the headline number is hard to ignore: 83% of video marketers say video has directly lifted sales. That's down a point from last year's peak, but after a decade of steady climb, the message is the same - video sells. Here's what I take from it as someone who makes brand videos for a living: most businesses already believe video works. The gap isn't conviction, it's execution. Companies keep postponing the brand film, the produc

eric santoro
5 hours ago1 min read
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